I’m 34, not a mother yet – but I know that day is coming, and when it does, I want to feel ready. Not just emotionally, but practically and stylishly, too. So when I discovered Pretty Mama, I felt like I had just time-traveled into the future of maternity wear. I tried the clothes, talked to real moms, and now I can confidently say: this is the brand for every woman navigating pregnancy and breastfeeding.
What It is Like to Wear Pretty Mama (Even If You Are Not a Mom Yet)
Maternity fashion has a reputation for being either frumpy, overpriced, or both.
Pretty Mama is the complete opposite. I ordered a few pieces from their site – the buttery-soft nursing hoodie, the genius zip-down jumpsuit, and the ribbed nursing dress – and let me just say: I’ve never wanted to wear maternity wear without being pregnant before.
The material? Incredibly soft and stretchy, but not shapeless.
The design? Functional and flattering.
The best part? Each item is clearly made with real women in mind. There’s no compromise between comfort, access, and style: yes, breastfeeding-friendly zips can actually look good.
Even though I am not nursing yet, I found the zips and panels subtly integrated – like a secret only you know about. The pieces felt empowering, cozy, and even sexy. This is not “mumsy” fashion. This is womanhood fashion. Check for more Here!
👇 Real Moms, Real Style: How Others Wear Pretty Mama
View this post on Instagram
View this post on Instagram
View this post on Instagram
Why Pretty Mama Is the Brand That Matters
Beyond the clothes themselves, what truly sets Pretty Mama apart is its mission. This isn’t just another maternity brand — it’s a movement born from real-life motherhood.
✔ Founded by a Real Mom: The brand was started by a mother who was tired of compromising — on style, on function, and on her confidence. She set out to create the kind of clothing she wished existed during her own journey.
✔ Empowering Philosophy: Pretty Mama believes that motherhood should never mean invisibility. Their clothes are designed to help women feel strong, sexy, and stylish — whether they’re nursing, pregnant, or somewhere in between.
✔ Moms Deserve Better: From smart nursing access to flattering silhouettes, every detail reflects the belief that moms should have better options — in fabric, fit, and feeling.
✔ Sustainability and Inclusivity: The brand uses sustainable practices and offers inclusive sizing, proving that ethical fashion and thoughtful design can go hand in hand.
✔ Community-Driven Design: Feedback from real mothers informs every product. That means clothing made with moms, not just for them.
And one more thing?
Pretty Mama made a powerful impression on Dragons’ Den, winning over both the panel and the audience. They have built a devoted global community of mothers who proudly support the brand.
Final Thoughts
Even if I am not quite a mama yet, Pretty Mama has already made me feel more prepared, more excited for that chapter of life. And if you are already on that journey, do yourself a favor: invest in clothes that honor your strength, your body, and your style.
With love,
Clara ❤︎
